The Buzz On Business
ROUND-TRIP AIRFARES GO UP, UP AND AWAY: Two of the nation’s biggest airlines boosted round-trip fares by as much as $50 heading into the weekend, raising the stakes in their fight against rapidly rising fuel costs and putting pressure on competitors to follow suit. United Airlines, the second-largest U.S. carrier, led the latest round of increases late Thursday, hours after crude oil prices surged to a record $111 a barrel. Continental Airlines Inc. matched the increases Friday. Two other carriers said they were studying the move. United spokesman Robin Urbanski said the higher fares are based on the length of flights, so trips under 500 miles will cost $4 to $10 more round-trip.
GM RECALLS BUICKS, PONTIACS: General Motors Corp. is recalling 207,542 Buick Regal and Pontiac Grand Prix sedans because of a risk they could catch fire, and warned their owners not to park the cars in garages until they are fixed. The automaker said Friday it is recalling the 1997-2003 Buick Regal GS and Grand Prix GTP models with 3.8-liter supercharged V-6 engines. During hard braking, drops of oil can leak from the engine onto the exhaust manifold, and fires can start if the oil gets hot enough, the National Highway Traffic Safety Administration said on its Web site. For more information, go to the National Highway Traffic Safety Administration Web site at www.nhtsa.gov or the GM Web site at www.gm.com.
Tags: grand, pontiac, prix, recall
So bring on the douchebag viral marketers! woooo!
Traditional marketing just can’t compare to what the internet has brought to the plate. And anyway, the best form of advertisement is word-of-mouth.
wow not bad, i knew that…but how do you make it create buzz to get you signed, enough buzz that is
Congratulations, ars technica, you have reported that press sells things!
Well no shit.. With MTV going to shit (not that it was the only source. but used to have all kinds for music.) where else are we going to hear about a song. We get a tip from word of mouth and then either pirate it to check it out or find some youtube video of the song(s). If we like we buy. Why is this is news to the record companies ?
I love it when people are surprised the Internet works just like the real world. People like music other people recommend? No shit, really?
So a good album generates more buzz. Did they really need to do a study to know that?
Yes, this is exactly right. Therefore, you should visit utahpolis.com and buy some music!
For the most part I foresee the majority of society going ad blind, both in television and online, while it still works on the older less savy generations, they won’t be around forever.
O Rly?
No shit really?
FTA: “As to whether all this online chatter actually causes or merely predicts online sales, the researchers can’t say. ‘It is not possible to make such a conclusion based on this study,’”Sweet, thanks for the article….